#PIDSInfoBits: Did you know that among women-led MSMEs*, their top reason for adopting e-commerce is the COVID-19 pandemic?
Other reasons include higher profit, ease in communication, growing popularity of e-commerce platforms, wider customer reach, and improvement in transaction speed.
*MSMEs – micro, small, and medium enterprises
Know more about women-led micro, small, and medium enterprises by reading the PIDS study titled “E-Commerce Adoption and Its Impact on the Performance of Women-led MSMEs in Metro Manila: An Ex-ante Study for RCEP” available here: https://pidswebs.pids.gov.ph/CDN/PUBLICATIONS/pidsdps2203.pdf.
